We recognize that online marketing is evolving, with Internet users spending more time on social media platforms like Facebook and Twitter than ever before. Paid social media is at the heart of that change. Not having a social media presence means your business is failing to connect with millions of online visitors – there are over a billion active users on Facebook alone!
The emergence of Facebook advertising creates an excellent complement to Search Engine advertising (such as Google AdWords) and an opportunity to approach exactly the people you want.
Facebook PPC Strategy & Targeting
Advertising on the Social networks can be used for anything from brand awareness to highly targeted product campaigns, but it can be a minefield to manage for the inexperienced. Here are some of the services provided by Gravytrain to help create your perfect Facebook Ad campaign:
- Strategy and Planning: we assist in getting to know your brand or product you want to market, helping you create your identity and advertise to your target audience
- Full Campaign Management: we provide planning, targeting and budget management to help you make the most of your campaign and hit your company’s ROI goals
- We make sure to have your brand’s story in front of your audience so your marketing message is received and perceived in a different way to other, less engaging, advertising methods
We feel it is imperative that the account is being tested and optimised on an on-going basis to help improve the campaign and keep your advertising message fresh. Unlike Google Ads, Facebook adverts have a short shelf life so need to be recycled often. Not only do we ensure this is carried out with a clear strategy in mind, we analyse performance of adverts, audience targeting, and bid management.
Are you interested in growing your social presence with Gravytrain? Call or email us to discuss your requirements and start moving forward!