What is Social SEO?
Social SEO incorporates the idea that social media plays a huge part of search engine optimisation especially since the Google Panda updates, which calls for quality engaging content and an end user focused marketing campaign, strategically managed to increase rankings, generate more traffic and conversions for our clients.
Social media undeniably increases brand awareness, shapes brand identity, and creates natural backlinks which in turn generates website traffic and sales. Gone are the days of paying for low value links to get to the top of the search engine results pages (which can have some very harsh consequences).
As well as some traditional SEO techniques, social signals hold an increasing amount of ranking weight for search engines because the interaction between businesses and real people is difficult to fake.
Our creative team and dedicated account managers at Gravytrain will engineer a bespoke and successful Social SEO strategy for your brand.
Where to start with Social SEO?
The Gravytrain team will ensure that whether we are taking over an existing account, or setting up a brand new campaign, the process will be seamless; our professionalism and passion will shine through.
The Social SEO Strategy
Before launching the campaign, we will work hard to understand what makes you tick as a business, who your competitors are, analyse your target market, and learn what makes you unique. This will give us a good background of your company and values to help develop a path and strategy of how we can reach our goals. The strategy will have your input to ensure that everyone involved is happy with the direction that we are taking.
Optimising your Social Media Accounts
Our team will make recommendations to improve your social media accounts and make them SEO friendly. There’s nothing worse than seeing the standard ‘egg’ profile pic on Twitter and an empty profile on Facebook and Google+!
Creating Fantastic Content
Our creative content team and dedicated account managers at Gravytrain will create unique content that’s optimised for SEO, but more importantly shareable and relevant to your business.
Creating great content is important for Social SEO as a key factor for rankings is link building: the more quality sites that are linking to you, the more authoritative Google will determine your site to be (which means higher rankings!). However, your backlink profile and social signals needs to be natural, which is where our great content comes in! People are more likely to retweet, like, comment, repin, +1 etc. if we design content that is interesting and engaging.
We will create and send monthly Social SEO reports on our activity and results each month as well as continually refining our strategy to keep in line with Google’s guidelines and ahead of our competitors.
The Gravytrain team will actively refine your search engine optimisation strategy to stay ahead of the curve. We are constantly assessing search engine’s processes to keep our clients where their ambition needs them to be.
You can read more about our SEO services or if you are ready to speak with us about your requirements, call us today!