Web Design
Good web sites turn visitors into paying customers. Your website should make you money. If it doesn't - what's the point?
Web design is ultimately about achieving specified goals (whatever they might be - lead generation, sales, etc). At Gravytrain we focus on increasing your return on investment.
This isn't to say we build websites and pages that are purely functional. We marry innovative design with a clear focus on usability to produce websites that convert visitors into customers.
We are happy to take on design projects of all sizes, from creating individual web pages and forms, to building websites from scratch.
Delivering Web Design Projects
We're big fans of process at Gravytrain. Having built countless websites over the years, we've finely honed the web design process, which ensures our customers get precisely what they expect, want and need:
Research & Consultation
Prior to undertaking any web design project we take the time to understand your business, your business goals and your customers. We will also review the competitors in your market.
The Design Brief
Following this consultation we will create a design brief which you will then have the opportunity to review prior to design and build commencing. The design brief is a key part of the project, as it sets out clearly the objectives and associated requirements.
Design Options
Using the design brief we will create some design options for your project. Typically we will create several designs sympathetic to the needs of the business and your corporate identity.
As all designs are bespoke, clients are free to request refinements as they see fit.
Build
Once a design has been agreed upon we progress to the build stage. Rather than relying on off-the-shelf software and templates to code and build websites, everything we do is custom built. The benefits of this are clear:
Our sites are search engine ready.
Because we understand the importance of customers finding your site we build websites which are intelligently structured and easy for the search engines to crawl and index.
Should you decide to undertake an SEO campaign, you can rest assured that your site is structurally sound.
Our sites are compatible with all major web browsers
People use a variety of web browsers to access the internet - for example there are at least 3 different versions of Internet Explorer being used today.
Each web browser interprets a website slightly differently. By producing cleanly written code and undertaking thorough compatibility testing we make certain your site looks good across all major browsers, making sure your customers see your website as you intended it to look.
Testing
We thoroughly test all web pages and forms prior to going live. Using our test environment we check and double-check everything to avoid any nasty surprises.
If you've a project in the pipeline why not give us a call on 020 8941 2364. We'd be happy to talk you through some options, and provide a free, no obligation quote.
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