News & Views
Whether you’re looking for the latest design trends, learning how to optimise your Ecommerce website, or how best to promote your website through SEO or PPC. We’ve got you covered.
Using Google’s New Responsive Search Ads
Last year, Google launched their newest text ad format – the Responsive Search Ad. Here at Gravytrain we knew a possible game changer when we saw it! So, what are Responsive Search Ads and why are they useful in paid search?
Your Migration Checklist: Part 1 – SEO Migration
A website migration is no small feat. In fact, it can be a massive job with a number of potential risks to your traffic and search engine rankings, among other complications. So, how can you make sure you come out the other side unscathed?
Your Guide to Schema Markup & Structured Data for Ecommerce
What is schema markup and how can implementing it elevate your visibility to Google and therefore your potential customers?
The Importance of Tracking for Defining Ecommerce Success
Tracking success is one of the most vital components of growing into an accomplished ecommerce business. The most common way of doing this is through some form of conversion tracking.
9 Ways to Improve Your Ecommerce Website’s Performance & Hit Your KPIs
Your website matters a lot. The performance of your business is often directly link to the effectiveness of your website in reaching the right audience and encouraging conversions.
Is Artificial Intelligence the Next Step for Content Marketing?
Artificial intelligence has come on leaps and bounds in recent years, but are machine learning techniques the next logical step for content marketers?
Top 5 Google Manual Action Penalties and How to Recover
Getting a penalty notice from Google can be annoying, but it’s there to help you perform better and reach more people. Learn how to recover from Manual Action penalties in our latest blog.
Finding the Missing Link: The What, Why & How of Backlinks
Although Google likes to keep their cards close to their chest, we do know that backlinks are a strong ranking factor – so what makes a high-quality link and how on earth do you get one?
Sci-Fi Marketing: How Futuristic Tech Can Influence Your Strategies
As your consumer base widens into generations that are unlikely to respond to traditional marketing techniques, perhaps it’s time to look to the skies and embrace technology that, years ago, wouldn’t have looked out of place on a spaceship
The 4 Secrets of LinkedIn Audience Targeting You Need to Know
Are you missing out on LinkedIn’s B2B advertising opportunities? Discover the 4 secrets of highly-targeted, intuitive LinkedIn campaigns that work towards your overarching advertising goals
Out of the Box: Why Do We Love Subscription Ecommerce?
From make-up to dog treats, there is a subscription box for everything, but why do we love them so much? And, how can you embrace this popular ecommerce model to give your consumer something fresh and exciting?