News & Views
Whether you’re looking for the latest design trends, learning how to optimise your Ecommerce website, or how best to promote your website through SEO or PPC. We’ve got you covered.
Is Magento 1.9 the Biggest Risk to Your Business Right Now?
Keeping your website and customers safe should be a top priority, but with the news that Magento 1.9 has been hacked and customer data sold off to third parties, is your website less secure than you think?
Magento 1.x End of Life – What Are My Options?
Magento 1 is coming to end of life very soon, so you may be wondering if it’s too late to do something about it? In this article, we’ll talk you through your options with some key examples from our clients.
Will Libra Tip the Scales in Facebook’s Favour?
As the dust settles after Facebook’s announcement about their new cryptocurrency, Libra, we look at how the social media giant plans to compete with Amazon in terms of data collection and ad sales.
XML Marks the Spot: A Guide to Sitemaps
Getting lost in the world of sitemaps? We’ve got the lowdown on XML sitemaps and why they’re so important to the visibility of your website.
Using Google’s New Responsive Search Ads
Last year, Google launched their newest text ad format – the Responsive Search Ad. Here at Gravytrain we knew a possible game changer when we saw it! So, what are Responsive Search Ads and why are they useful in paid search?
Your Migration Checklist: Part 1 – SEO Migration
A website migration is no small feat. In fact, it can be a massive job with a number of potential risks to your traffic and search engine rankings, among other complications. So, how can you make sure you come out the other side unscathed?
Your Guide to Schema Markup & Structured Data for Ecommerce
What is schema markup and how can implementing it elevate your visibility to Google and therefore your potential customers?
The Importance of Tracking for Defining Ecommerce Success
Tracking success is one of the most vital components of growing into an accomplished ecommerce business. The most common way of doing this is through some form of conversion tracking.
9 Ways to Improve Your Ecommerce Website’s Performance & Hit Your KPIs
Your website matters a lot. The performance of your business is often directly link to the effectiveness of your website in reaching the right audience and encouraging conversions.
Is Artificial Intelligence the Next Step for Content Marketing?
Artificial intelligence has come on leaps and bounds in recent years, but are machine learning techniques the next logical step for content marketers?
Top 5 Google Manual Action Penalties and How to Recover
Getting a penalty notice from Google can be annoying, but it’s there to help you perform better and reach more people. Learn how to recover from Manual Action penalties in our latest blog.