4. Think of Page Speed as Customer Satisfaction
We often get the question ‘How fast should my page load?’, and it’s a great question. Should you be aiming for 1 second, 2 seconds, 3 seconds? Should all your customers be under your target?
All good things to consider, and it really does depend on your customers and your customers expectations, as well as things like budget.
- If your business is 90% a UK business, then set targets for ‘inside the UK’ and ‘International’
- If your business is 70% mobile devices, segment those users and monitor them separately
- Segment the ‘types’ of pages, to see if your form pages are slower than they should be
Once you’ve got a good idea of the groups your looking at, see what speed your Converters have, this should give you an idea what you’re looking to achieve. Aim for 80-90% of a segment to achieve its individual target speed.
There is a simple methodology called Apdex, which is an industry open standard that defines a standardised method to report, benchmark and track application performance.
It converts many measurements into one number on a uniform scale of 0-to-1 (0 = no users satisfied, 1 = all users satisfied).