Adobe is known globally for Photoshop®, Illustrator®, InDesign® and Dreamweaver®, among other programs, and many people live their daily lives embedded in one Adobe product or another.
As a leading name in delivering top notch digital experiences through content and data, it made sense for Adobe to choose to acquire a company that offers the same levels of quality within an ecommerce sphere. Magento itself has been a consistent name in ecommerce, powering websites for the world’s most recognisable brands, including Nike, Kurt Geiger, Osprey London and Christian Louboutin to name just a few.
Magento is also Gravytain’s ecommerce platform of choice, meaning we are likely to see positive changes in what we are able to offer clients once the purchase is finalised. Head of Web Services, Jason Ford, says of the news:
“Magento have always operated fairly independently of its parent companies, even when under the Ebay umbrella company (with siblings GumTree and PayPal). However, it might finally have found a good fit with Adobe. Hopefully this backing from Adobe will give Magento the gravity to accompany the success they have already seen, pushing Magento beyond the likes of IBM Hybris and SalesForce Demandware.”