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Category: E-Commerce

Part 2 The Ultimate Guide to Magento SEO: SEO Services

Part 2 The Ultimate Guide to Magento SEO: SEO Services

Magento is built from the ground up to be open source and modular, meaning that there are lots of services that you work with it. A lot of these will be through modules, or JavaScript snippets that can be included directly in your page. Universal Analytics If you’re…

Source control: Why we moved to Git

Source control: Why we moved to Git

Source control is a vital tool for developers. It provides us with a way of letting multiple people work on the same file without interfering with changes made by others & provides us with an audit trail of who made what change as well as allowing us to…

The Agile Manifesto

The Agile Manifesto

It was the year 2001, when in Utah, 17 software developers met up and created the agile manifesto (http://agilemanifesto.org/). It was a collection of values and principles, shared amongst people who were inspired by the idea of a better, more effective way of software development. The manifesto formed…

What Happened in eCommerce in 2016?

What Happened in eCommerce in 2016?

Lots Changed for the eCommerce Market in 2016 January is a time to look forward to the new year, but it is also a time to reflect on what the previous year brought to us. Being heavily invested in Magento Ecommerce and Digital Marketing, we often find ourselves…

Happy Birthday PHP 7.0!

Happy Birthday PHP 7.0!

PHP 7.0 was released in December 2015. Almost a year has passed since this date, which gives us a good reason to recap some of the new useful features and improvements that this release brought to the table. Some of the improvements highlighted here simply added new functionality…

Java 8: An Introduction to Lambda Expressions

Java 8: An Introduction to Lambda Expressions

Lambda expressions arrived in Java 8 promising to make it quicker & easier to implement one method interfaces using an expression as well as providing the ability to use functional programming. As a quick way of seeing what lambda expressions can do for us let’s take a look…

Importance of Planning; Websites, where to begin?

Importance of Planning; Websites, where to begin?

When doing any sort of project, one of the main areas that is often neglected is the planning, yet it’s actually the most vital element to any successful website project. Where to begin? There are key areas that need to be focused on during the planning stage of…

6 Reasons Why You Should Try Java!

6 Reasons Why You Should Try Java!

At Gravytrain we’ve being using Java for over 10 years now. It powers “Quote and Buy” and lead generation insurance platforms for our customers as well as other internal applications for us. For anything that there isn’t an off the shelf solution for it’s the go to programming language of choice….

Why Should you Use E-commerce Time to Purchase Tracking?

Why Should you Use E-commerce Time to Purchase Tracking?

If you are an e-commerce site owner, you are probably already using e-commerce tracking to track sales and product performance data. But if you are not, have you ever thought of using e-commerce tracking for your website? If not, you might want to go through this article where…

Customer Experience Personalisation in Ecommerce

Customer Experience Personalisation in Ecommerce

It’s the trend that is hard to escape in 2016, and it’s only going to become more prevalent in 2017. Customising a customer’s shopping experience is one of the biggest areas of investment for Ecommerce businesses in the UK and around the globe. So how do you start,…

5 Reasons why you should have a Responsive Website

5 Reasons why you should have a Responsive Website

Everybody knows that the use of mobile devices for internet browsing has been on the rise, but do you know by how much? According to Smart Insights, 51% of time spent on the internet is now on a mobile device – that’s just over half, with time spent…

UX Rated – Why UX & CRO is Crucial

UX Rated – Why UX & CRO is Crucial

User Experience (UX) testing is all about how we learn what users are doing on a website. Tracking everything from where they scroll to missed clicks, UX can help us recommend iterations to a site that adds up to a change in the way users behave. Digging deeper…

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8 Waldegrave Road,
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TW11 8GT

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