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Category: SEO

Part 2 The Ultimate Guide to Magento SEO: SEO Services

Part 2 The Ultimate Guide to Magento SEO: SEO Services

Magento is built from the ground up to be open source and modular, meaning that there are lots of services that you work with it. A lot of these will be through modules, or JavaScript snippets that can be included directly in your page. Universal Analytics If you’re…

2017: The Year of Voice Search

2017: The Year of Voice Search

Per comScore – “40% of adults use voice search once per day” “Google voice search queries in 2016 are up 35x over 2008” according to Google trends via Search Engine Watch “Cortana now has 133 million monthly users” according to Microsoft/Tech Radar “In May 2016, 1 in 5 searches on an…

How to prepare your SEO strategy for the Internet of Things

How to prepare your SEO strategy for the Internet of Things

The Internet of Things (IoT) is becoming an increasingly important and current topic to discuss, equally in our professional and private lives. But what does it mean? The Internet of Things is a concept describing the technology that enables connectivity between computing devices, digital machines, buildings, even people…

The Advent of Mobile-First Indexing: Test If You’re Ready!

The Advent of Mobile-First Indexing: Test If You’re Ready!

Although many site owners approach user experience optimisation with desktop usage in mind, then gradually move towards a mobile friendly website as a secondary project, by following this practice and deeming mobile optimisation a less important slice of the “user experience pie” they may lose out on visitors…

The Ultimate Guide to Magento SEO

The Ultimate Guide to Magento SEO

In this guide, we’re going to step through the do’s and don’ts of Magento SEO, from the built-in functionality, through to the wealth of additional features that you can add to it. SEO has changed drastically over the last 10+ years, as search engines become more advanced and…

Art of eCommerce Optimisation: Part 1 – Amazon

Art of eCommerce Optimisation: Part 1 – Amazon

For anyone that has their business online, the majority all know how furious competition is to get people on to their site over their competitors. And the multitude of channels to promote their site at their disposal are growing by the day – PPC, SEO, social platforms, affiliates,…

SEO Trends for 2017

SEO Trends for 2017

The SEO industry is fast paced and dynamic. We’re almost at the end of this year and looking back on the latest technologies we can see a few trends which could dictate the SEO pace in 2017. Below are the ones we predict will have the biggest impact…

Alternative Content Optimisation Techniques for Google

Alternative Content Optimisation Techniques for Google

The search result landing pages have gone through significant changes since Google was launched in 1998. Consequently, it is no longer enough to optimise the relevant SEO tags and write a few blog posts for your website in order to fulfil the requirements of the algorithms and be…

Google Possum released to save Local Search Listings

Google Possum released to save Local Search Listings

For many businesses, the importance of ranking locally to where a search query is made is more important than ranking #1 nationally for a high value search term. This is because they rely on people visiting their physical address, or need to be within reasonable distance for them…

Boiling the Penguin 4.0 down!

Boiling the Penguin 4.0 down!

Google has just released its latest link-spam update famously (or infamously) known as Penguin update in the SEO community. The last update was nearly 2 years ago! What exactly is the Google Penguin update? The Penguin Update was designed to fight spam link strategies and techniques, by keeping…

Creating Valuable Content

Creating Valuable Content

With billions of hits daily, countless companies are desperate to rise up the ranks and occupy a space on the much coveted first page of search results. There was a time when to place highly on Google’s rankings, you could flood a page with keywords without the copy…

Why Should you Use E-commerce Time to Purchase Tracking?

Why Should you Use E-commerce Time to Purchase Tracking?

If you are an e-commerce site owner, you are probably already using e-commerce tracking to track sales and product performance data. But if you are not, have you ever thought of using e-commerce tracking for your website? If not, you might want to go through this article where…

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