“Brands are on the edge of a new level of direct-to-consumer (D2C) interactions. Personalised shopping experiences are now a necessity for brands, and introducing a chatbot that can not only recommend products, but also educate and engage customers will soon become the norm. These chatbots are only as intelligent as the technology they’re built on, and as leveraging Machine Learning and AI becomes more affordable we will see more advanced and unique brand interactions.”
“Personalisation is a luxury that marketing experts could only dream of in the past. New platforms and the speed at which we can react to customer’s needs within their brand journey now gives us the tools to ensure that that journey is about the consumer and brand together. Today’s consumers do not like to be sold to. They want to be in charge of their experience and personalisation helps brands deliver this sense of ownership”.
“We can now do so much more than just being relevant. The marketing campaign of the 21st century is relevant, but it’s also relevant at the right time, in the right place and through the right medium. While it’s great that context matters, the right timing and format are just as much of the essence. Advertisers need to be able to strategically draft target group-specific messaging and, on top of that, understand the environment in which it is published. The advantage for those who are able to interlink their platforms and track success, is better evaluation of KPIs across devices, platforms and mediums.”