How Do I Get High-Quality Links Then?
There is no one-size-fits-all strategy to getting the right links; it very much depends on your industry and the popularity of your topic. Essentially, the best way to get the right links is to create the right content for your audience, so they feel confident promoting you. Offering original content that compels people to want to share it with other people is really the basis of a lot of digital marketing.
Getting that all-important link requires patience, communication, the sharing of knowledge and information and basically proving to the online world that you deserve to be the authority in your particular subject. This all goes hand in hand with your content strategy as well. It’s not enough to ensure your meta data and alt tags are set up, or that your headings are all in the right place – it’s down to creating the content your audience needs from you.
The type of content you put on your website is also hugely important to backlinking. For example, visual mediums like infographics or images work well because they are easy to link to and offer chunks of information presented in a way that immediately communicates the message. Yes, having that information in a block of text may inspire people to link to you, but visual mediums tend to work better.
Content that can be digested quickly and that includes a lot of pertinent information in one place also does well. Listicles may seem old hack now, but they still get a good amount of traction in terms of backlinking.
If your content is original, such as a research project, and your website is the only place to find the original source it is likely to get a good amount of links. Any website that uses one of your statistics in their own content will link back to you, so the more interesting the research and results, the more likely it is to get used elsewhere and therefore linked back to.