5. User Behaviour
Of course, discovering your users’ movements across your site, including when, how and why they use it, is the key to positioning your business in the right place and to the right demographic. There are so many types of behaviour you can track which is all backed up by metrics like bounce rates and pages visited.
Curating the right information to make informed decisions can be difficult if you do not know what to track and how to use the information you eventually glean, but with GTM, you have a wealth of choices at your fingertips.
6. Conversion rate optimisation
The main aim of your website will usually be to convert visitors into customers. GTM allows you to integrate Optimizely or Google Optimize in seconds, meaning you can implement A/B testing and personalisation techniques more quickly. You can also load the tag to the specific pages you want to test – this brings faster results, which can then influence the changes you need to make to influence better rates of conversions.