It’s no secret that digital marketing has changed drastically over the past few years which is why “traditional SEO skills” don’t tend to stay relevant for too long. Lucky for us, our Digital Team consists of those that have backgrounds in radio, events management, bi-lingual marketing, film production, hospitality and public relations.
This is why we are very excited to announce that Gravytrain has officially started a new relationship with Gorkana, the market leader in global media intelligence. Even though we have been producing and promoting content for a number of years now, we have decided that it is time to evolve so that we can provide our customers an even more holistic digital marketing offering including access to high quality journalists.
Gravytrain are no strangers to PR – in fact we have worked with numerous agencies over the years and have even featured in a range of publications. However in this industry you can’t stop moving; which is why over the next few months we are planning on working ever closer with Gorkana whom are undoubtedly the industry experts in everything to do with media relations.
Even though our relationship has only just begun we are already impressed not only with Gorkana’s products but also the way in which they involve their customers within the media relations industry. Earlier today two of our Digital Team members – Client Leadership Rebecca D’Cunha and SEO Account Manager Mike Curtis – attended a Gorkana Media Briefing where Daily Mirror Health Editor Andrew Gregory provided expert advice on creating content for journalists.
Speaking about the event, Rebecca said: “It’s extremely refreshing for a company as large as Gorkana to take an interest in the needs of their customers and actively help them use their products in ways that most companies don’t. The media briefing was a positive introduction into the mind of an esteemed journalist, something that I think will really help our future projects.”
Mike added: “It was interesting to see the range of attendees from all different sectors, not just journalists and PRs but also those that specialise in social media and even SEO. The information presented was varied and relevant, and even though it was only a couple of hours long it was extremely valuable.”
Over the next few month’s Gravytrain will be launching numerous PR projects for both clients and ourselves. Naturally, we will be keeping everyone updated with the success of these projects as well as our ongoing training and meetings arranged by the Gorkana team. Until then, watch this space!