Gravytrain Goes to the UK Biddable Media Awards
The UK Biddable Media Awards celebrate achievements and contributions to the biddable media industry and offers awards for 27 categories, ranging from Paid Social Campaign of the Year to Best Use of Data. With a select judging panel of industry experts, the UK Biddable Media Awards is an exciting event for everyone working in marketing.
#Congratulations to @sageuk customer @GravytrainTeam for being shortlisted for the @biddableawards this year – good luck to you and the #teamworkmakesthedreamwork https://t.co/is6chJ90m1
— Adele Sheriff (@AdeleSSage) February 15, 2018
Good luck to the team at @GravytrainTeam at the #UKBiddableAwards 2018 in all 2 awards! https://t.co/UBIy4f1HYo
— QuoteSearcher (@QuoteSearcher) March 13, 2018
Our Nominations
The awards we have been shortlisted for are:
- Best Use of Data
For this award, we put forward a fantastic project we ran for our client QuoteSearcher. This involved optimising the efficiency of their PPC account by utilising our third generation AdTech to set up a data-driven bidding strategy. This bespoke technology automatically reviews and updates bids on a keyword-level. The project resulted in record-breaking revenue and a profit increase of 82.5%
- Finance Campaign of the Year
Our work with QuoteSearcher was extremely effective and as a highly-competitive market with high levels of media noise, this was a huge success. For the PPC account to grow and generate more revenue, Gravytrain identified that it would need to be managed day-to-day at the most granular level and utilise data-driven solutions account-wide. With our expertise, PPC now accounts for 40% of all revenue generated
- Rising Star Award
We are very proud to announce our PPC Account Executive Madeline Ralph has been shortlisted for the Rising Star Award this year. Her tireless efforts and dedication led to her achieving a huge amount in her six months at Gravytrain, including smashing through targets and taking leadership of our own PPC campaigns. Madeline goes above and beyond and we’re excited she has gained this recognition for her hard work.
It’s always wonderful to get recognition for our work, but the real results are seen by our clients and that is what counts for us. QuoteSearcher have enjoyed a hugely positive effect from their PPC campaigns and have this to say about working with us:
“The team at Gravytrain are fantastic, the campaigns we have run with them have improved both revenue and the quality of leads coming in. With the AdTech they designed for us, we’ve been able to see measurable results from every campaign.”