How to Create a Local Business Listing on Google

17 Rebecca D'Cunha

When I presented at the Best of Richmond knowledge session on 14th May, lots of local business owners were keen to find out more about how to create a local business listing on Google – hence this post.

These instructions are intended for those businesses who have 10 or fewer locations – if you’ve more than 10 locations, you’ll need to do a bulk upload – click here for instructions.

Ordinarily there are two steps to getting listed; you’ll need to submit your business details and then verify your listing.

However, in some instances you may find that your business is already listed. Typically (but not exclusively) this tends to happen to restaurants, pubs, bars etc. If when you search for your business on Google maps, you’re already there – you’ll need to claim your listing.

So first things first – search for your business!

Go to Google Maps and type in your business name and location; then skip to the relevant section below depending on whether or not a listing appears for you:

No Business Details Appearing…

  1. Go to Google Places
  2. If you already have a Google account, sign in with your username and password. If not, you’ll need to create one.
  3. Click on ‘add new business’
  4. You’ll then be taken to form which you’ll need to complete with your business details
  5. Click next, and you’ll be taken to a further form which will enable you to enter more details about your business – the most important part of this is the categories section – Google will suggest categories, but remember you only need to choose one of the categories which they suggest. The remaining four categories are free text – so you can pop in anything you like. These categories will help people to find your business so make sure you’re using terms which people are likely to search for.
  6. Throughout the process you’ll be able to see your listing as it will appear on the right hand side of your screen. Once you’re happy with everything – click submit.
  7. You’ll then need to verify your listing. This can either be done by post, or by phone. If you elect to go for the post option you’ll receive a postcard with a pin number. Once you receive it, you’ll need to login to your account and submit the pin to verify your listing. If you elect to go for the phone option – make sure you’re sitting right next to the phone and you’ve got a pen at the ready! The phone call comes through almost instantly in my experience – a funny, tinny, automated voice will read out your pin. Login to your account and submit the pin to verify the listing as before.

Business Already Listed…

Google have used a variety of sources for local business listings – e.g. directories, other review sites etc, so it’s actually pretty common to have a listing even if you’ve not submitted the details yourself. If your business is already listed you’ll need to follow the steps below to verify and take control of the listing:

  1. Click on the ‘more info’ link alongside your listing
  2. You’ve now arrived on your full listing page – click on the ‘Business Owner?’ link
  3. If you already have a Google account, sign in with your username and password. If not, you’ll need to create one.
  4. You’ll then be asked whether you want to add, edit or suspend your listing – whichever option you choose, you will be asked to verify your listing. This is normally done via postcard – once you’ve verified your listing you’ll see your changes go live.

Hopefully you’ve found this post useful, if you do have any questions, please let me know via the comments, or drop me an email –

Image credit Lars Plougmann