Sir Jony Ive’s Apple promotion and why he’s a genius in the truest sense of the word

7 Aaron Falloon

Since 2001, Apple Inc. have established themselves as perhaps the world’s largest B2C tech company due to the unprecedented popularity of products such as the iPod and iPhone. However consumers may be less familiar with Sir Jony Ive, the man behind the ground-breaking designs of the previously mentioned goods. That may be about to change after it was reported that the Englishman has recently been promoted to chief design officer at the Silicon Valley giant.

Ive, who was knighted in 2012, previously held the position of senior vice president of design. He has been critical to Apple’s success since joining them on a full-time basis in 1992 and Steve Jobs was once quoted saying, “He has more operational power than anyone else at Apple except me.”

It is felt by those that know of Ive’s work that the promotion is well overdue. For years he has been seen as a figurehead in industrial design and the embodiment of everything that makes Apple products the benchmark in mass produced tech.

Nowadays the word genius is so overused that when one is afforded the title it carries little merit. But if anyone is worthy of such a description, in its fullest glory, it would have to be Ive.

An innovator, he has redesigned the way consumer goods are designed. His work on the iPod, iPhone and Mac has focused heavily on improving the user’s experience – Apple call it Human Interface – and has spurned a number of imitators (who are yet to master the craft quite as well as Ive and his team have). In turn, this has changed the way the world consumes and uses technology.

As you can see I’m a fan but I think there’s no better way to seal this post off than with a quote from the man himself. In 2014 when talking about technology’s, Apple’s and his future he said…

“We are at the beginning of a remarkable time, when a remarkable number of products will be developed. When you think about technology and what it has enabled us to do so far, and what it will enable us to do in future, we’re not even close to any kind of limit.”