You have to admit, there is something sexy about working in marketing: everyone thinks you are based in an office like Mad Men and can manipulate entire nations to do your bidding via marketing techniques. Now, we’re not saying that’s not what we do, but at the same time it’s not exactly true.
Recently I’ve noticed a new trend when it comes to the term ‘digital marketing’ – instead of it raising some eyebrows and having people think you have just made up your job, you now get a response akin to “That’s so interesting. ” What has changed? Why are we suddenly so cool? Personally I blame Google, with their offices filled with slides and sweets making everyone think it’s the best place on earth, when the truth is that if you look a little closer the whole building is filled with geeks.
That’s right, I’m calling it: digital marketers are geeks. We love computers, servers, writing articles and then going home and spending our evenings reading Econsultancy, checking our Google Alerts in case Matt Cutts has released a new video and then spending the remaining minutes before falling asleep watching TV or making witty puns on Twitter. Sexy no?
This doesn’t mean that everyone in marketing, or digital marketing for that matter, is a geek, it just means that a large majority of us are. In order to really get your head around the complex world that is SEO you basically need to have an all-encompassing passion for everything to do with the internet and search engine algorithms, including how they work. Without knowing why meta titles, H1 tags and canonical links are so important you will never be able to get your clients’ websites to the first page of the SERPs.
That’s another thing us digital marketers love – acronyms. SEO, PPC, API, CPR, CPA, CMS, HTML, the list goes on; in fact you can have a whole conversation without ever having to say a proper sentence when you work with digital marketers. In a way, digital marketers have evolved from the webmasters of the eighties and nineties into those that have such an intricate understanding of the internet that they have been able to help their clients make money out of it.
This is why you should always be wary of those that see digital marketing as a sexy career choice as they probably don’t understand what they are actually getting themselves into. Don’t get me wrong, working in digital marketing is extremely fun and here at Gravytrain we often host charity events, go on socials and have annual parties; however day to day most of us work long hours and spend the majority of our time glued to our computers or in various meetings. The funny part is that we actually enjoy all this as most of us have spent years learning about the digital industry and have developed a true passion for it.
So there you have it, if you want to work in digital marketing then it’s highly likely you will need to be a bit of a geek and extremely computer savvy. Even though working in an industry where you go on Google, Facebook and the like on an hourly basis sounds like fun, to us it is serious. At the end of the day we are concerned about the bottom line just as much as any other company in the world, which is why we always strive to stay one step ahead in the digital marketing game.
Do you think you have what it takes to become a digital marketer? If so, make sure you apply for our SEO vacancies in our Careers section now!