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Tag: data

Part 2 The Ultimate Guide to Magento SEO: SEO Services

Part 2 The Ultimate Guide to Magento SEO: SEO Services

Magento is built from the ground up to be open source and modular, meaning that there are lots of services that you work with it. A lot of these will be through modules, or JavaScript snippets that can be included directly in your page. Universal Analytics If you’re…

How to Stay Relevant in a Data Driven World

How to Stay Relevant in a Data Driven World

Data, Data, Data There has been a heightened awareness and drive from companies to become more customer orientated in recent years, but how often is this put through into practice? Working in digital there’s a strong focus on data driven approaches, and we often get sucked into relying…

The Recipe for Success

The Recipe for Success

To make a delicious meal, you require three things: – Ingredients – Recipe – Chef Without all three, you will not end up with a delightful dish, but a pile of disappointment. What use are great ingredients and a wonderful recipe without a chef to prepare it? Or…

How to prepare your SEO strategy for the Internet of Things

How to prepare your SEO strategy for the Internet of Things

The Internet of Things (IoT) is becoming an increasingly important and current topic to discuss, equally in our professional and private lives. But what does it mean? The Internet of Things is a concept describing the technology that enables connectivity between computing devices, digital machines, buildings, even people…

A PPC Paradox: When can we trust the data?

A PPC Paradox: When can we trust the data?

I’ve been of the belief that in order for someone to be deemed ‘good’ at PPC, one must have the ability to effectively analyse the data at their disposal. Then, most crucially, act upon what they’ve learnt in order to bring positive change to the account they are…

Boiling the Penguin 4.0 down!

Boiling the Penguin 4.0 down!

Google has just released its latest link-spam update famously (or infamously) known as Penguin update in the SEO community. The last update was nearly 2 years ago! What exactly is the Google Penguin update? The Penguin Update was designed to fight spam link strategies and techniques, by keeping…

M&C Saatchi’s A.I. poster campaign: Highlighting the shift towards data-driven marketing

M&C Saatchi’s A.I. poster campaign: Highlighting the shift towards data-driven marketing

Outdoor posters in two locations within London have been installed with adverts that use “genetic algorithms” to determine and display the most engaging ads to a particular niche, based on the reactions of passers-by to a wide variety of automatically generated creatives. The campaign – brainchild of M&C…

Does Google really know who you are?

Does Google really know who you are?

Privacy is becoming an increasingly important issue as we start to use and depend on technology on a daily (or even hourly) basis. To many, the fact that we use computers to complete our day to day tasks is a double-edged sword as even though it makes access…

Is Content really King?

Is Content really King?

A few years ago, after Google unleased their Panda and Penguin algorithm updates, a certain phrase became a common mantra for digital marketers: “content is king”. In a marked shift away from old-school SEO techniques traditionally more focussed on links and keywords, Google stated that websites should now…

Grand National Tips Using Google Tools

Grand National Tips Using Google Tools

One of the greatest spectacles in the British sporting calendar is almost upon us. The Grand National starts at 4.15 pm at Aintree Racecouse tomorrow and an excess of 10 million TV viewers are expected to tune in to watch the 40-horse race. In the few days leading up to the race,…

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