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Tag: Paid Search

Why mobile advertising has to change

Why mobile advertising has to change

Earlier this week I opened an App on my phone only to find that I was prevented from scrolling down thanks to an advert right slap-bang in the middle of the page. So I deleted the App entirely. You might think that this was a bit of an…

Enhanced PPC Campaigns: Six Months On

Enhanced PPC Campaigns: Six Months On

For those of you that run a pay-per-click marketing campaign, you are no doubt aware of the major changes introduced last year in the form of ‘legacy’ adwords accounts being transitioned to enhanced campaigns. However, six months from going live there are still those that have yet to…

Ideas for Testing your PPC Ad Text

Ideas for Testing your PPC Ad Text

We love testing at Gravytrain! Sure, there are best practice guidelines we could follow, but after testing various elements of our digital marketing campaigns e.g. email subject lines, landing pages and PPC text ads, realisation sets in that these are just rough recommendations as we never know what…

SEO Alert: Google to Make all Searches Secure

SEO Alert: Google to Make all Searches Secure

Google is rarely known to announce big decisions before they happen, which is why it’s not surprising that there has been little official announcement of their recent decision to encrypt all keyword searches.  Furthermore, there is yet to be details of when this will officially go ahead, and…

Matthew Oxley Talks to Fourth Source about Paid Search

Matthew Oxley Talks to Fourth Source about Paid Search

This week Matthew Oxley, Gravytrain’s Head of Search, talked to Fourth Source about paid search and how its use has become a lot less simple over the years. When pay-per-click (PPC) began it was quite straightforward and campaigns revolved largely around keywords and Ad text. Matthew then looks…

Gravytrain features in Figaro Digital

Gravytrain features in Figaro Digital

This week we were featured in Figaro Digital and Figaro Digital online. The article’s focus on a case study with regard to our work with QuoteSearcher and are examples of one of our very many successful paid search campaigns. QuoteSearcher’s PPC account covers a wide range of insurance…

Google's Instant Coffee

Google's Instant Coffee

So Google announced yesterday the launch of a service they are dubbing “search faster than the speed of type”! Calling itself Google Instant, it has had Twitter and the blogosphere flooded with people from the search industry fretting about how this innovation could affect their campaigns. If you…

Google Adwords – Quality Score Explained

Google Adwords – Quality Score Explained

A Brief History of PPC The pay per click model came about in the late 1990s and differed from previous methods of advertising which were based on CPM (cost per thousand impressions) rather than cost per click. GoTo.com (later Overture, now part of Yahoo) were the first search…

A New Google Keyword Match Type – Broad Match Modifier (BMM)

A New Google Keyword Match Type – Broad Match Modifier (BMM)

For a long time, advertisers on Google AdWords have struggled to cope with the large variance of traffic volume and ROI in using Broad Match keywords versus Phrase Match or Exact The general industry-accepted idea is that while Broad Match keywords are useful for new and old advertisers…

New PPC Whitepaper

Are you confused about Pay Per Click Advertising? Don’t feel bad, whilst the overriding concept is simple, in practise PPC Campaigns can quickly become complicated. This free whitepaper explains all the key concepts you need to understand, and provides an easy to follow guide to create your own…

The Seven Deadly Sins of PPC

The Seven Deadly Sins of PPC

The seven deadly sins have been used since early Christian times to educate and instruct followers against vice. Today I’ll be using them to illustrate the potential pitfalls in paid search… Whilst falling prey to these sins is unlikely to see you in one of Dante’s nine circles;…

Should You Really Be Pausing That Keyword?

Should You Really Be Pausing That Keyword?

I’m often asked at what point I decide to pause a keyword in a PPC campaign. The truth is that when asked anything about PPC my response is always “it depends”. But that would make for an extremely short, and frankly useless blog post, so I thought I’d note down…

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