Create Keyword Intention Clusters and Prioritise
Intention keywords can also be clustered into logical groups, and knowing which ones carry more value than others can help guide your overall content strategy.
Informational keyword clusters would include terms like how to _, ways to _, guide to _, _ methods, _ best practice etc, which would make for good blog content.
Commercial keywords would have the words buy _, _ company, _ solution, _ service, _ cost, _ download etc, which would be important to mention on your landing pages with clear Call to Actions (CTAs) for contact.
Useless keywords are just as important to be identified, as despite having significant volumes, they would bring low quality (low conversion) traffic to your site and only increase your bounce rate. Examples of these would be free _, cheap _, _ torrent, _ stream. Basically, users of these terms have no intention of paying, so best to avoid them. Depending on your industry, you would know what types of customers not to target.