Gravytrain worked with Protein Empire, initially doing an onsite audit and then making recommendations for improvements to traffic generation, Average Order Value (AOV) and ecommerce conversion rate.
One of the biggest CRO (conversion rate optimisation) undertakings was to redesign and redevelop key pages of the ecommerce journey to make them more user-friendly, especially for the 68% of visitors that access the site from mobiles.
An integral page that needed to be optimised was the checkout page. Rather then ripping out what is there and starting from scratch, we applied our knowledge of user interface and best practice to the One Step Checkout that was already in place. This kept costs down, whilst also delivering checkout improvements that were desperately needed.