Conversions Improved by 49.57% & Increased AOV

Protein Empire have achieved both a higher rate of conversion and an increase in Average Order Value after optimising user experience

The Client

Protein Empire is a fast-growing provider of workout and sports nutrition supplements working in the UK. With years of experience and a passionate team, Protein Empire’s core values were an important part of establishing their brand, and they included a number of elements that would rely heavily on an excellent website. These include:

  • Premium quality supplements
  • Great prices
  • Friendly advice
  • Exceptional customer service
  • Fast shipping

Protein Empire migrated their Ecommerce Hosting to Gravytrain a few years ago, and they have been utilising Magento Support to help them achieve their growth targets ever since.

Their Challenge

Protein Empire’s website was created by previous agency, and it struggled with some common issues such as not being truly responsive and lacking the high-end customer experience the brand hailed as one of their core values.

These issues were having a negative effect on conversion rate and caused customers to drop out during key areas of the ecommerce experience, including the checkout.

Our Solutions

Gravytrain worked with Protein Empire, initially doing an onsite audit and then making recommendations for improvements to traffic generation, Average Order Value (AOV) and ecommerce conversion rate.

One of the biggest CRO (conversion rate optimisation) undertakings was to redesign and redevelop key pages of the ecommerce journey to make them more user-friendly, especially for the 68% of visitors that access the site from mobiles.

An integral page that needed to be optimised was the checkout page. Rather then ripping out what is there and starting from scratch, we applied our knowledge of user interface and best practice to the One Step Checkout that was already in place. This kept costs down, whilst also delivering checkout improvements that were desperately needed.

Their Results

Implementing the checkout and other ecommerce UX (user experience) enhancements led to a conversion rate improvement of 49.57% compared to the same period the year before, as well as the Average Order Value increasing by 22.92%.

  • Average Order Value Increase

  • Conversion Rate Improvement