SEO Internationalisation for Online Financial Trading Platform

IQ Option needed to overcome technical challenge of 2 conflicting subdomains to enable organic growth in UK and EU markets.

Our Client

IQ Option are one of the world’s fastest growing online financial trading platforms, who specialise mainly in stocks, forex and options trading, dealing with traders from 178 countries worldwide.

They have solidified themselves as an important part of the industry, moving into cryptocurrency and the development of an innovative online trading network.


The Challenge

When IQ Option approached us, they did not have an SEO strategy in place, but had started expanding internationally.

Their visibility in the UK was not at the level they wanted due to some technical factors, such as duplicate content.

The duplicate content resulted in semantic flux, due to the presence of two URLs that promoted the same English language content ( targeting Non-European English speaking regions and targeting the UK).

This prevented the less established EU subdomain from being indexed and ranking for any of their selected keywords, which hindered visibility in the UK market.

Therefore, their main requirements were to see an increase in their organic traffic, and for IQ Option to rank for specific high convertion rate (HCR) keywords.

Our Solution

We ascertained that IQ Option did not have tracking set up for individual country URLs; therefore we created a country-specific Search Console account to benchmark the performance of the site and see what results we achieved.

An extensively in-depth keyword research project enabled us to identify keywords specific to each country.

Using these relevant keywords, we produced unique, SEO-optimised content, and new pages with location specific content for the EU subdomain (eu.iqoption) to tap into existing search demand which did not feature on the main domain (

Therefore, we used this research to restructure the navigation for the IQ Option website, tap into these new keyword opportunities, as well as to improve the user experience while avoiding any duplicate content issues.

Our Results

Increase in indexed pages:

The number of indexed pages on the EU subdomain went from 0 in November 2016, to 196 by the end of March 2017.

Increase in ranked keywords:

0 keywords ranked in November 2016; now 116+5 keywords are ranking, including 52 on page 1 of Google.

Increase in organic traffic:

Organic traffic (organic monthly clicks taken from Search Console) increased by 582.5% by month 8

We are so pleased with the results Gravytrain achieved for us, in resolving our technical issue with the 2 websites. They really helped us grow massively in the UK and other European financial markets.

- - IQ Option Team