When IQ Option approached us, they did not have an SEO strategy in place, but had started expanding internationally.
Their visibility in the UK was not at the level they wanted due to some technical factors, such as duplicate content.
The duplicate content resulted in semantic flux, due to the presence of two URLs that promoted the same English language content (https://iqoption.com/en targeting Non-European English speaking regions and https://eu.iqoption.com/en targeting the UK).
This prevented the less established EU subdomain from being indexed and ranking for any of their selected keywords, which hindered visibility in the UK market.
Therefore, their main requirements were to see an increase in their organic traffic, and for IQ Option to rank for specific high convertion rate (HCR) keywords.