Few things can destroy a brand’s performance in search results faster than a poorly implemented site migration. If a business doesn’t consider how search engines will react to a site migration it will almost certainly mean the website will take a major hit in organic search traffic. A carefully executed site migration can minimise traffic fluctuations, and we knew we could provide migration support and a plan to ensure the migration is executed correctly.
Detailed migration plan
- Pre migration checks
- Post migration checks
- Communicate with the development team changes and best practices
- Communicate with the development team any issues which could impact the migration
- Regular calls and check-in’s with all key members
- To understand the site performance before & after the migration to see how the SEO performance was affected
Gravytrain had a few weeks to complete all the migration checks and inform the external development team of any changes which needed to be completed. Therefore, communication was key, which is why we had regular calls and contact before, during and after the migration. It was important that AE Publications had constant clarity over the project.
We offered our technical SEO services, as we would need to perform lots of technical checks to ensure a smooth site migration. As we were bought in to provide our expertise of the migration process, we also took ownership of the project and managed all parties through the migration.