Google Analytics is the most common service for website analysis used by companies to generate detailed statistics about traffic, source, conversions, and sales. Currently, Google Analytics is available in 2 versions: a free of charge basic service, and a premium version which offers added professional features for a small fee.
Google Web Analytics was first released in 2005, however, over the years it has had numerous updates and modifications in order to provide more accurate information while reducing page load times. Nowadays, Google releases new features every 3-6 months in order to help webmasters develop websites with user experience as a core feature.
Integrated with Google Adwords, Google Analytics can offer even more detailed reports about Pay Per Click and Display campaigns. For SEO purposes, it is possible to integrate the Google Webmaster tool with Google Analytics and generate reports that can be utilised for exact match and long tail keywords campaigns. Both paid and organic search reports provide information concerning impressions, clicks, conversions and the steps users take during the purchasing process.
The recent introduction of social features has enabled Google Analytics users the ability to track the success of social media campaigns on Facebook, Twitter, LinkedIn, Pinterest, and Google+. In particular, users can audit the value of the traffic that comes from different social media channels and gleam in depth information concerning conversions, audience engagement, and methods to increase brand awareness.
If you want to discover more about Google Analytics, Gravytrain is happy to discuss which features can improve your digital marketing strategy and website design. We can also set up and manage all forms of Google software in order to improve online conversions, ultimately providing return on investment.