What is Lead Forensics?
The issue with many B2B websites is that they attract many visitors to the site, but only a handful of them actually get in contact the company. With a huge marketing budget being spent on Search Engine Marketing, Email Marketing, SocialSEO and Web Development, there is a huge pressure to increase the ROI of campaigns.
Lead Forensics is a fantastic piece of software to help measure the impact of your marketing campaigns by delivering data and information of the web visitors including their company name, telephone number, address and the website address of visitors to your website.
It gives a good insight into the search terms they use to find your site, their landing pages and which pages they engage with and spend time on. Getting more of an idea of what the visitor was looking at will give a better understanding of that person, making the sales call to a prospect more personalised.
Having Lead Forensics also allows businesses to narrow down their prospects as you are able to see the visitor’s company turnover and their industry, so you know whether they are suited to your business and are the kind of target that you are after.
This clever piece of software benefits both your sales team and marketing team as it will help increase overall sales leads, reduce time spent cold calling as well as identify areas of improvements and ideas for cross selling on your website.
Interested in finding out more? Call or email Gravytrain today to see how we can help grow your business and increase sales!