MVT testing enables you to test multiple elements at once on the page. Buttons, colours, headlines, images, fonts and more can be tested, helping you find a winning combination.
This can provide critical data on which element performs best, as well as how this affects the others on the webpage. Such an all-encompassing approach to CRO testing will help you save both time and effort, as you don’t have to advocate resources towards redesigning an entire page. With the data derived from user’s interactions on your site, you can dive into the finer details. While these changes might seem minor, all can lead to incremental increases on your rate of conversions.