​Consumer Insights

In Depth Insights to Improve Market Share

Thanks to our exclusive, multi-award nominated technology, we are able to provide expert consumer insights that will increase conversion rates across your site and enhance SEO and PPC campaigns.

Gravytrain Insights CRO

Conversion Rate Optimisation (CRO)

Conversion Rate Optimisation (CRO) involves analysing online consumer behaviour and providing data-led A/B or multivariate testing to improve conversion rates. All of our CRO campaigns are data led and backed by empirical evidence, taking the guess work out of what changes will provide the best results.

Using our exclusive technology we analyse user behaviour, including heat maps, user paths, click maps, scroll rates and recordings of user journeys. We have an iterative process that ensures each test is data led and is run in the most efficient way possible.

User Experience (UX)

User Experience (UX) ensures that user journeys are seamless, continuously guiding customers through the conversion funnel. With UX there are some best-practices that we can easily implement on your site, through to bespoke applications that Gravytrain can fully develop and manage.

UK online purchases via mobile grossed over £13billion in 2015 alone, so it is essential your sites are optimised across all devices. Gravytrain provides full UX optimisation, including multiple variations of smart phones and tablets. With our expertise, we can ensure your site delivers optimal UX on all browsers and devices, every time.

Gravytrain Consumer Insight UX
Gravytrain Google Analytics

Google Analytics

Google Analytics is the most popular web analytics service in the world, used by 55% of the world’s 10,000 most popular websites. It allows granular analysis of user behaviour, including where traffic originated, the most popular areas of your site, user journeys and conversion rates to name a few.

We have over 16 years of experience utilising Google Analytics, giving us expert knowledge of its capabilities and reporting framework. We use it on a daily basis to inform our search strategies and implement ground-breaking search campaigns including Machine Learning based AI for PPC and SEO.