Social Media Advertising (Paid Social) Services

On average someone will spend over 2 hours per day on social media, by not engaging with these users, you’re missing out on a whole world of possibilities and opportunities.

We see social media as a valuable tool for business. Take advantage of the opportunity to communicate directly with your customers with a clear strategy and plan of action. Whether they’re browsing through their newsfeed or updating their status, reach your customers in a way and at a time that’s right for them, all in the palm of their hand.

Paid social on Facebook

Facebook Advertising

Whether you’re building your brand profile with promoted blog posts or launching an exciting new offer, Facebook ads have been developed to help you attain a wide range of KPIs.

Your tightly crafted organic content may need a little boost once it hits the social sphere, and Facebook campaigns can complement almost any strategy. With lead ads that focus on finding new customers or leads, dynamic options that allow for product promotion and remarketing, and link ads that draw visibility and traffic to your site, the paid social platform is chosen by thousands of companies worldwide. Plus, we can help you focus on finding the right campaign to meet your goals, as well as ensure it gets seen by your audience.

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LinkedIn Advertising

LinkedIn defines individuals on its social network by their profession. Because of this, it allows you to target your audience based on their business profile, meaning it can be effective when promoting B2B services or brand events.

We are all familiar with the maxim that most social media marketing takes place off the internet, and LinkedIn advertising embraces this idea. Whether you’re aiming to reach young professionals or experienced executives, it can help you target your user personas with content that speaks their language. Plus, ad optimisation and clever metrics will keep you in touch with how you campaign is performing, as well as whether your targeted users are engaged.

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Instagram Advertising

Whether you wish to drive sales or build your brand awareness, a powerful Instagram presence can put you in front of a key demographic. Offering options for a range of sponsored posts and stories, Instagram advertising gives businesses the opportunity to embrace their creative side.

They say a picture is worth a thousand words, and advertisers on Instagram have to roll with this philosophy. The platform’s simple, fuss-free scroll system means users are alerted to your presence right in their content feed. Plus, a range of carousel ads, video media and stories offer stimulating ad formats that can communicate your ideas instantly and effectively.

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Paid social with Instagram

Twitter Advertising

Now seen as more of a show-and-tell news app, Twitter has shifted its direction over the past few years and now offers a very different proposition. With more people than ever looking to interact, engage, comment and share anything newsworthy, Twitter is the ideal place for people to engage with the most relevant topics, names, products and services that matter to them.  

Twitter creates and builds a highly engaged audience demographic, by putting your adverts in front of these users you are reaching them at the right time for the right purpose.  

Twitter Website Cards  

Built to drive traffic through to your site, this ad format sits in a user’s newsfeed as they refresh their stream and scroll through. It’s key to reach your audience demographic with a message that entices them enough to tease them through to your site. Built using an image or video, this ad format gives users a quick summary of what they’ll see when they land on your site and a seamless way to visit.  

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