PPC Strategy & Management

Our team can help increase traffic and boost sales using paid search, targeting the right keywords at the right price. Want to know more?

The Gravytrain Approach to PPC

Shortlisted for Best PPC Agency of the Year (UK Search Awards), Gravytrain’s PPC team of specialists have developed an enigmatic way of working, with custom-built AdTech, client communication and commercial-awareness at the heart of everything we do.

Gravytrain PPC

Pay-Per-Click

We have a unique approach to Pay-Per-Click (PPC), combining open communication, transparency, business first strategies and data driven campaign management using our own bespoke technology. Every member of the team is a qualified Google Adwords Certified Practitioner, with experience and expertise across a wide range of platforms and disciplines.

Client Communication

Honest and open communication is a key part of any successful PPC campaign. We see our clients as partners, and our dedicated team of experts will work together with you to help generate the best results for your business. Your personalised communication plan will include:

  • Face-to-face kick-off meeting, within your first week with us
  • Frequent campaign reports, including KPIs and a catch-up call
  • Quarterly face-to-face reviews
  • An Account Manager who is only ever a phone call or email away
Gravytrain PPC Client Communication
Gravytrain PPC Campaign Management

Campaign Management

Many claim to innovate; we really do. Our methodical approach to PPC campaign management encompasses deep data analysis, thorough testing and the development of campaign-specific technology. Your campaigns are built and managed with ROI, efficiency and on-brand messaging at the forefront of every decision. Behind each campaign is our ever-expanding, multi-award nominated AdTech Suite which has driven unprecedented results in everything from market-share to lead volume.

Strategy

As a channel, PPC should be viewed as a marketing tool to help your business achieve it’s wider objectives. When our team are preparing a Paid Media strategy, they take the time to understand your business goals, target audience and industry’s digital landscape. This information informs each decision we make when planning your strategy – whether that is selecting the correct channel, targeting method or recommending a budget. We do not concern ourselves with “vanity” metrics, but align our strategy with your business goals to ensure it is truly commercially beneficial.

Gravytrain PPC Strategy