PPC Auditing & Reporting
Getting a brand new PPC advertising campaign off the ground is only half the story. Once it’s live, it’s important to keep fine-tuning the details by analysing bid strategy, search terms, and your all-important ROI. PPC auditing and reporting is therefore an important part of any pay per click strategy, helping to deliver transparency of your ad spend and a more effective allocation of your budget.
While initially your campaign may draw a lot of impressions or a high click-through rate (CTR), over time these things can change. A PPC audit will give you an overview of your campaign in a way that is relevant to your unique KPIs. It can help to highlight any problematic areas, and also alert you to which campaigns are most effective. What works for one campaign never works for them all, which is why it’s important to stay informed with regular reports and updates. Help is at hand, with our clear, comprehensive reporting that will alert you to the metrics that matter.
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