Google Shopping Campaign Management
Google Shopping is Google’s paid ad program, utilising the Google Shopping data feed, Google Merchant Centre and Product Listing Ads. Google has become the dominating force in paid shopping advertisements and businesses that do not take advantage of these opportunities may miss out on significant revenue.
Google Shopping campaign management from Gravytrain consists of optimising a number of elements. First, we will ensure you have Google Merchant Centre set up and, if applicable, joined with your Magento site (this will automatically pull product data from your website). Then, we will set up your campaign, optimising your shopping feed for specific product attributes, from title and description to category and price. You can be as granular as you like with these attributes, even segmenting high-converting items within their own targeted product group.