Bespoke Microsoft Advertising Strategy
The first step to better visibility is through a detailed Microsoft Advertising strategy. When you look into PPC, you need to know you will achieve ROI by targeting audiences on a granular level. Microsoft Advertising has a similar auction style as Google, but businesses often enjoy less competition and a lower CPC (cost per click). This means you will pay less to be seen more, increasing your search impression share and potentially gaining a higher ad rank for less overall ad spend.
Microsoft Advertising can be a truly useful medium for businesses targeting a slightly older demographic. Older generations tend to use their default search engine on Windows desktops, which is Microsoft Advertising so, if this audience is your target demographic, you can see much success by including Microsoft Advertising in your overall PPC strategy.