Remarketing services are a PPC technique aimed at bringing consumers back into the conversion funnel through intuitively placed ads that target users who have already interacted with your brand in some way.
So what are remarketing ads? Say you visit a website to look at dog collars, then you leave and move to another website or platform. A strategically-placed dog collar advert then pops up as your browse, alongside content, engaging and influencing the potential of a purchase. Businesses do this to change a passive interest into an active purchase, through ads that are engaging, informative, but most importantly: found in the right place to encourage the all-important conversion.