For ecommerce businesses, dynamic remarketing is an excellent way to continue to entice customers with products they may have already engaged with. Taken directly from your product feed, dynamic ads showcase items as clickable elements of the overall ad, bringing the user directly to the corresponding product page.
Dynamic remarketing utilises the remarketing tag to track a visitor’s activities including the products they looked at, items they have previously purchased, and items that are in an abandoned cart.
Dynamic ads bring a whole new level of interaction to your conversion funnel. Your customer has looked at a pair of boots but decided against buying. As they continue to browse, they can be presented with a dynamic ad showing the boots (automatically pulled from your product catalogue thanks to the remarketing tag), enticing them back on-site to make the purchase!