​Content Marketing Strategy

We create incredible, engaging content to target your audience directly, improving brand awareness, authority and conversions. Want to know how?

Creating Bespoke Content for your Target Audience

Our content marketing strategies are built around your business’s unique needs. We identify your target audience and create content which will best engage them. Content to build brand awareness, authority and ultimately increase conversions.

Gravytrain Content Strategy

Content Strategy from Cradle to Gravytrain

We will create a unique content marketing strategy for your business, and will provide regular reports and updates.

This includes:

  • Creating a plan of action to implement strategy
  • Project management
  • Regular progress reporting, expectation management of strategy

Research Your Audience

Identifying and reaching the correct target audience is the first step of any successful content marketing strategy. Before creating any content, we undertake extensive keyword research to establish:

  • Who your audience is
  • What their search intention is
  • How they behave online.

We also carry out extensive analysis of your competition, market activity, your competition and your USPs. Once this research is complete, we are able to build up a clear picture of your target audience, what their interests are, and establish the best channels through which to engage them.

Gravytrain Audience Research
Gravytrain Content Creation

Content Creation

Content creation can take a variety of forms, some of the most successful include:

  • Blog posts
  • Guest blog posts
  • Guides
  • Infographics
  • PR outreach

The aim is to engage your audience as early as possible during the buying cycle, and provide them with all the information they could need. This stops them having to leave your site to find the answers, and establishes your brand as an authority.