Research Your Audience
Identifying and reaching the correct target audience is the first step of any successful content marketing strategy. Before creating any content, we undertake extensive keyword research to establish:
- Who your audience is
- What their search intention is
- How they behave online.
We also carry out extensive analysis of your competition, market activity, your competition and your USPs. Once this research is complete, we are able to build up a clear picture of your target audience, what their interests are, and establish the best channels through which to engage them.