User Experience: Definition
Onsite UX can draw together developers, marketers, designers and other qualified professional teams, building a vision that emphasises the POV of the end-user.
All this means that great user experience can align with several commercial KPIs. When your ecommerce platform is designed in a more user-friendly way, it enhances the overall experience while facilitating more conversions. Or, by clearly communicating your messages via channels relevant to each of your buyer personas, you might generate leads who find clear value in staying informed about your organisation and service offering. Ultimately, by matching your goals with the needs of your users, you can bring benefits to both teams in the long-run.
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