What are Google’s ‘Content Network’ and ‘Display Network’?
Google’s Content Network, also known as the Display Network (GND), allows advertisers to create text, image, interactive, and video ads and place them on relevant websites to display to more relevant people who are likely to be interested in the products or services.
What are the benefits of advertising on Google’s Display Network?
There are many benefits of advertising on Google’s Display Network including being able to advertise on high quality websites (news websites, blogs, Google’s properties and partners etc.) in a cost effective way. It’s great for building up brand awareness as the content network reaches over 80% of unique internet users. We can also get granular and target our specific target audience e.g. age, interests and gender.
Gravytrain’s PPC expertise within Google’s Display Network ensures that all GDN Campaigns are set up following best practices, are cost effective and are monitored to find out what works the best. The dedicated account managers will continue to adjust the strategy to meet the company’s ROI objectives.
With Google’s Display Networks we can reach users and prospective customers where they spend most of their time online, which will help increase awareness of the brand and the products or services that are available to them. We can catch them in their buying process, helping turn the user into a customer, as well as increasing brand recognition, brand awareness, and brand preference.
We want to get your brand’s story in front of your target audience to ensure that they receive our marketing messages so we can connect with our audience, whilst taking control of where we are advertising.
Our clients gain excellent results from the content network that we set up within their PPC account and manage for them, with our controlled distribution, and efficient and on-going optimisation.
Are you interested in advertising on Google’s Display Network and growing your business with Gravytrain? Call or email us now to discuss your requirements!